Social Media Audience Engagement Specialist

Company: Arizona State University
Location: Tempe
Posted on: May 9, 2025

Job Description:

Arizona State University

Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.
Social Media Audience Engagement Specialist
Off-Campus: Mesa/Tempe
JR106241

End Date: May 16, 2025

Salary: $54,600 to $65,000, Depends on experience

Department Statement:

Enterprise Brand Strategy and Management is responsible for influencing how people around the globe think and feel about Arizona State University and its ability to positively impact our world. We work to establish, protect and differentiate the ASU brand in hearts and minds by working in concert with units across the ASU public enterprise. We are brand innovators, emotional storytellers, insights-driven strategists and creative artists building a body of work that brings the ASU brand to life and scales for enterprise-wide use. We are dedicated to increasing the strength of the ASU brand by improving perceptions of excellence, raising awareness and increasing pride across all audiences.

We do this important work by staying true to our values:

Collaboration. We cannot and do not work in silos. We collaborate not just within the Brand team but with colleagues and teams across the ASU enterprise. Through the brand platform, brand standards and personal relationship building, we are uniters and network orchestrators.
Creativity. We are passionate creatives excited by the work we do. We explore things from all angles, sweat the details and seek to create work that has meaning and is authentic, original, best in class and world renowned.
Innovation. We reject the status quo. We are open to new ideas and embrace change not for the sake of change, but because we believe everything we do can always be done better to meet new goals, improve performance and advance the brand.
Knowledge. We ask lots of questions and make decisions based on data and insights. We seek to understand our audiences and the performance of our work. We are curious lifelong learners.
Optimism. When change comes, we see within it opportunity. We believe in the ASU Charter and in ASU's ability to positively impact our world. We channel that optimism in our work, taking on any and every challenge with a can-do attitude.
ASU offers a total compensation package that includes valuable employee benefits, healthcare, retirement, tuition reduction program (eligible ASU Employee, their dependents and spouse), financial security, discounts, family resources and more. Explore ASU's benefits options and degree program offerings.

Estimate the value of your total compensation: https://cfo.asu.edu/compensation-estimator.

Brand Strategy and Management at ASU supports hybrid remote work schedules two days per week, subject to approvals per ASU policy.

To learn more about us, visit brandguide.asu.edu.

Apply before 11:59 PM Arizona time the day before the posted End Date.

Job Description:

Can you turn a comment section into a conversation? Do you instinctively spot the moments when a brand should lean in - with a thoughtful reply, a creative twist or engage in the discussion?

Arizona State University's Enterprise Brand Strategy and Management team is looking for a Social Media Specialist to dive into making the brand's social media presence more social. Reporting to the social media director, this position is responsible for managing engagement for Arizona State University's flagship brand social media accounts. This role manages the day-to-day in-platform experience of ASU's social media audiences by curating user-generated content for amplification and interacting directly with audiences via comments and messages. In tandem with the larger ASU Social team, the audience engagement specialist assists with original content creation, brand ambassador marketing, performance reporting, paid social and live coverage.

Essential Duties:

Represents the ASU brand voice across social media channels, engaging with our community and fostering a connection to the brand.
Maintain working knowledge of ASU's services, programs and announcements to drive engaging communication with audiences.
Build and nurture relationships with university partners across units to verify information, collaborate on opportunities and ensure accurate, brand-aligned engagement.
Stay current on platform changes and emerging best practices to inform engagement strategy.
Identify popular culture and consumer trends and incorporate them into brand content and communications as appropriate.
Monitor user-generated content from both internal and external sources and identify opportunities to incorporate them into content programming and calendar.
Proactively drive user-generated content and create interactive, native in-platform experiences to foster community engagement.
Monitors accounts, mentions, brand reputation and sentiment across platforms and reports as necessary to the greater team.
Apply learnings from analytics and insights to content planning efforts.
Execute identified organic social media strategies across channels (Facebook, Instagram, LinkedIn, Threads, etc.).
Support and implement actionable plans to grow engagement and followers on primary channels.
Support influencer marketing efforts across channels from discovery to implementation.
Help execute brand partnerships and events on a campaign basis.
Coordinate day-to-day operations and mentorship of the Brand team's student social media employees.

Additional duties shared amongst the ASU brand social team include:

Support live coverage as needed.
Support paid social media specialist to optimize paid performance.
Stays abreast of, and adheres to, best practices for social media, including accessibility for social media.
Stays informed of platform changes and informs the team of recommended strategy shifts accordingly.
Collaborate closely with the broader ASU Social team, a cross-departmental group focused on sharing the university's most important stories in a social-first way, ensuring cohesive, strategic content and amplifying enterprise-wide initiatives.
Tracks and moves deliverables through Wrike and Airtable as needed.
Reviews reports on performance for all ASU social media content to make any necessary adjustments or suggestions.
Is responsible for identifying, growing, developing and engaging key audiences.
Builds relationships with ASU's social media communicators, Media Relations and Strategic Communications team and others on ASU campuses to extend local, national and global reach.
Other duties as assigned.

Desired Qualifications:

Core work:

Demonstrated knowledge of social media best practices.
Experience writing for social media audiences for a brand.
Experience engaging with social media audiences on behalf of a brand.
Demonstrated ability to research and identify trends and find opportunities to develop unique and engaging tactics to grow and engage an audience in social media.
Experience with optimizing social deliverables and analyzing their performance.
Experience in social media analytical tools and assessment of outcomes.
Experience in exercising a high degree of judgment and diplomacy.
Demonstrated strong copywriting and editing skills with the ability to craft engaging, accurate, and brand-aligned copy. (ASU follows AP style).
Experience creating assets for social media platforms.
Experience working in a collaborative team and working directly with creatives and project managers to ensure the successful implementation of individual posts and campaigns.
Experience with brand ambassador and influencer marketing.
Demonstrated knowledge of public relations and communication principles, practices and procedures.
A sharp eye for detail and highly developed organizational skills, including the ability to prioritize tasks against tight deadlines.

Interpersonal skills:

Resourceful, well-organized, highly dependable, efficient and detail-oriented.
Experience in establishing and maintaining effective working relationships with diverse collaborators.
An effective communicator and presenter.

Technology:

Demonstrated knowledge and understanding and adoption of interactive media, tools and technologies; Hootsuite, Slack and Airtable experience preferred.
Experience with Adobe Creative Suite for photography and design (such as Adobe Express, Photoshop and Premiere Pro).
Experience with Wrike or similar project management tool.

Working Environment:

Activities are performed in an environmentally controlled office setting subject to extended periods of sitting and using a laptop/keyboard/mouse. May be required to stand for varying lengths of time and walk moderate distances to perform work. Requires the ability to communicate clearly in writing and verbally, read, write, see and hear to perform essential functions. May require frequent bending, reaching, lifting, pushing and pulling up to 25 pounds. Regular activities require the ability to quickly change focus. May supervise student workers. Other duties as assigned.

Minimum Qualifications:

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Instructions to Apply

Current Employees and Students should apply directly within Workday using the Jobs Hub. Use this link and log in using SSO:

https://www.myworkday.com/asu/d/inst/1$9925/9925$6567.htmld

To be considered, your application must include all of the following attachments:

Cover letter

Resume/CV

Note: Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE: GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position.

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ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance - For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement

A fingerprint check is not required for this position.

About Arizona State University

Recognized by U.S. News & World Report as the country's most innovative school, Arizona State University is where students and faculty work with NASA to develop, advance and lead innovations in space exploration.

To view full description or to apply please click this link:

https://asu.wd1.myworkdayjobs.com/en-US/ASUStaffCareers/details/Social-Media-Audience-Engagement-Specialist_JR106241-2?q=jr106241

Keywords: Arizona State University, Casa Grande , Social Media Audience Engagement Specialist, Advertising , Tempe, Arizona